Music Video theory
1) How does the This Is America video meet the key conventions of a music video? Firstly, there is lip syncing throughout the video which is the most common convention of a music video. There is then the performance element that uses narrative ad intertextuality to speak tot he audience. 2) What comment is the video making on American culture, racism and gun violence? He is highlighting the different racial injustices in the US by refering t different occurances of police brutality on black people. He also refers to differnt 'shoot-outs' and how loose the gun control is. 3) Write an analysis of the video applying the theories we have learned: Gilroy, Hall, Rose and Dyson. In this video, Childish Gambino plays various different roles there are in American society today. The role he plays in the throughout the video which is consistent is 'the entertainer' which reflects how black people are always represented to be the clown or innately funny- we see...