Introduction to Radio
BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? Because it is evident that radio is becoming less popular with young audiences and there are already apps like Spotify that provide the music they want.' It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week. ' 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? 3% 3) What is BBC Sounds? A public service app that provides podcasts, radio discussion, sports an music for young people. 4) How do audiences listen to radio content in the digital age? i