Introduction to Radio
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
Because it is evident that radio is becoming less popular with young audiences and there are already apps like Spotify that provide the music they want.' It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.'
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3%
3) What is BBC Sounds?
A public service app that provides podcasts, radio discussion, sports an music for young people.
4) How do audiences listen to radio content in the digital age?
it is either played in the car or on spotify, as radio is not relied on for immediate news anymore either.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
It is 'unsustainable' to ignore the younger audience and says it is important to include 'funny, intelligent' content to allow young people to have uncomfortable conversations.
6) Why does the BBC need to stay relevant?
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
Music, news, drama, documentaries, true crime, comedy
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists.
9) What are the criticisms of the BBC Sounds app?
End of Days & Beyond Today
End of Days may appeal to a younger audience because of it's relent topics hat young people are surrounded by everyday, such as issues involving women's rights. Beyond Today could be utilised as as diversion for young people.
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
Because it is evident that radio is becoming less popular with young audiences and there are already apps like Spotify that provide the music they want.' It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.'
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3%
3) What is BBC Sounds?
A public service app that provides podcasts, radio discussion, sports an music for young people.
4) How do audiences listen to radio content in the digital age?
it is either played in the car or on spotify, as radio is not relied on for immediate news anymore either.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
It is 'unsustainable' to ignore the younger audience and says it is important to include 'funny, intelligent' content to allow young people to have uncomfortable conversations.
6) Why does the BBC need to stay relevant?
“And because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant. Otherwise you leave the BBC set in aspic and increasingly irrelevant."
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
Music, news, drama, documentaries, true crime, comedy
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists.
9) What are the criticisms of the BBC Sounds app?
'Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. (Looking for the new 5 Live podcast about the Waco siege, I typed in “5 Live Waco”, but only got old programmes). My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10. The BBC has thousands of amazing audio programmes! If you browse podcasts via, say, the Apple Podcasts app, you have 16 categories to choose from, and within each, at least 20 series to try. Sounds needs to feel as packed as Netflix in order to properly work.'
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?End of Days & Beyond Today
End of Days may appeal to a younger audience because of it's relent topics hat young people are surrounded by everyday, such as issues involving women's rights. Beyond Today could be utilised as as diversion for young people.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
It is a London-based network of diverse podcasts for minority groups that launched in 2015 with their flagship show Melanin Millennials, which focuses on socio-political issues for millennials.
It is a London-based network of diverse podcasts for minority groups that launched in 2015 with their flagship show Melanin Millennials, which focuses on socio-political issues for millennials.
2) What podcasts are offered by the ShoutOut Network?
The network has also produced a serial history podcast Unarchived History that documents the history of London and soon other key areas of the United Kingdom.
The network has also produced a serial history podcast Unarchived History that documents the history of London and soon other key areas of the United Kingdom.
3) What audience do they reach?
20,000 listeners per month, which 92% are from Black, Asian and Minority Ethnic communities
4) What are the 2015 statistics on podcast listening in the UK?
According to the Online Journalism Blog, RAJAR provided data that from autumn 2015, 3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.It also adds that 57% of the people use them on smartphones, while their preferred activity to listening to podcasts was 47% while commuting and 34% relaxing or doing nothing.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
With the growth of Netflix, Apple Music, and Youtube Premium, podcasts re due to become moree popularly downloaded as easy as people download movies to their phones- especially for commuters and young drivers.
With the growth of Netflix, Apple Music, and Youtube Premium, podcasts re due to become moree popularly downloaded as easy as people download movies to their phones- especially for commuters and young drivers.
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