Annya's A-Level Media Blog // Mr Halsey

BBC Sounds Read  this Guardian feature on the launch of BBC Sounds  and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? Because it is evident that radio is becoming less popular with young audiences and there are already apps like Spotify that provide the music they want.'  It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for  all the criticism of the Today programme  (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week. ' 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? 3% 3) What is BBC Sounds? A public service app that provides podcasts, radio discussion, sports an music for young people. 4) How do audiences listen to radio content in the digital age? i

 Male Audience: This was designed to appeal to the male audience to divert the idea of the male gaze, so I used a male character for the male audience to relate to and identify with rather than using females to attract short term attention to the film. I also followed this theme through with the colour scheme or blues and greys so that it would typically attract males and they are accustomed to being communicated to with dark colours in common advertising ( such as shampoos and other toiletries or in magazines)  This poster is for the female audience as the character is placed in a way that directly addresses the audience with eye contact. this is used to allow the audience to identify with the character and feel an automatic emotional connection to the character. Also, because females tend tot be more emotionally intelligent they are likely to be able to understand the subtle facial expression of sadness on her face, and understand and question the emotion. This is reiterated thro