Production of 'Chicken': Industry
Funding
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
Through private investors
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
It has a micro budget unlike the Hollywood films.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
It uses lottery money to fund diverse and low budget movies.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
It addresses a demographic that isn't usually captured so there was no guarantee that it would do well profit-wise.
Production
1) What difficulties did the film run into during production?
They found difficulties when it came to their budget and outdoor settings as it meant they had unreliable lighting and sound due to the weather.
2) How many days did the film take to shoot?
19
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes that involved the chicken (they had to switch chickens depending on the tone of the scene) and the outdoor scenes, depending on the weather.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
it wasn't thought to have a large viewing once it would have been released.
2) What film festivals did Chicken feature at between 2014-2016?
- Into Film Festival
- New Hampshire Film Festival
- Giffoni Film Festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
They gain recognition which gives them ratings from big companies to advertise with.
4) When was Chicken released in cinemas in the UK?
2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
It had good ratings and wasn't being recognised for it.
6) Why was Film4 a good choice to give the film its UK television premiere?
They show Art-house films and is a fairly well known and successful channel.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
As of January 2018
Promotion
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
It suggests that the genre is reality based with some action in it.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
There is synergy between the settings shown in both marketing techniques which gives the viewer insight of how significant the setting is.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
It boosts the film's profile and tells the audience that even though it has a small budget it has a big message with watching behind it.
4) How does the Chicken Twitter account create and maintain interest in the film?
It includes the trailer and poster, and retweets peoples opinions on the movie
5) Who does the Twitter account re-tweet? How does this help to promote the film?
It retweets a verified actress Florence Pugh who probably would have attracted a lot of attention to her followers
6) How does the Chicken Facebook page use images and video content to promote the film?
It uses scenes and screenshots of the film with various kinds of reviews.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page?
Why might they be highlighted?
'B Good Picture Company’s debut feature film, CHICKEN, was theatrically released in 2016 to critical acclaim in the UK following its 2 year run on the festival circuit (gaining several awards). It counts many high profile fans such as Stephen Frears, Noel Clarke, Karen Gillan and Mark Kermode.'
They highlight different reviewers and movies critics and label them as fans which says the the reader that they enjoyed the film.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
The purpose is to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
It features the trailer and other clips from the movie with comments open so people can post their reviews too. There is also an interview with the main actor so people can gain more information on the character. This helps to promote to the movie as the audience gets to know the character.
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
Through private investors
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
It has a micro budget unlike the Hollywood films.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
It uses lottery money to fund diverse and low budget movies.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
It addresses a demographic that isn't usually captured so there was no guarantee that it would do well profit-wise.
Production
1) What difficulties did the film run into during production?
They found difficulties when it came to their budget and outdoor settings as it meant they had unreliable lighting and sound due to the weather.
2) How many days did the film take to shoot?
19
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes that involved the chicken (they had to switch chickens depending on the tone of the scene) and the outdoor scenes, depending on the weather.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
it wasn't thought to have a large viewing once it would have been released.
2) What film festivals did Chicken feature at between 2014-2016?
- Into Film Festival
- New Hampshire Film Festival
- Giffoni Film Festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
They gain recognition which gives them ratings from big companies to advertise with.
4) When was Chicken released in cinemas in the UK?
2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
It had good ratings and wasn't being recognised for it.
6) Why was Film4 a good choice to give the film its UK television premiere?
They show Art-house films and is a fairly well known and successful channel.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
As of January 2018
Promotion
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
It suggests that the genre is reality based with some action in it.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
There is synergy between the settings shown in both marketing techniques which gives the viewer insight of how significant the setting is.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
It boosts the film's profile and tells the audience that even though it has a small budget it has a big message with watching behind it.
4) How does the Chicken Twitter account create and maintain interest in the film?
It includes the trailer and poster, and retweets peoples opinions on the movie
5) Who does the Twitter account re-tweet? How does this help to promote the film?
It retweets a verified actress Florence Pugh who probably would have attracted a lot of attention to her followers
6) How does the Chicken Facebook page use images and video content to promote the film?
It uses scenes and screenshots of the film with various kinds of reviews.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page?
Why might they be highlighted?
'B Good Picture Company’s debut feature film, CHICKEN, was theatrically released in 2016 to critical acclaim in the UK following its 2 year run on the festival circuit (gaining several awards). It counts many high profile fans such as Stephen Frears, Noel Clarke, Karen Gillan and Mark Kermode.'
They highlight different reviewers and movies critics and label them as fans which says the the reader that they enjoyed the film.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
The purpose is to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
It features the trailer and other clips from the movie with comments open so people can post their reviews too. There is also an interview with the main actor so people can gain more information on the character. This helps to promote to the movie as the audience gets to know the character.
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